|2011 Production (000 bottles)|
Franciacorta production in 2011 was 11,080,000 bottles of which 8% is exported. The primary export markets are Japan, Germany, Switzerland. and North America.
Prosecco production has grown from 5 million bottles in 1970 to 200 million bottles in 2011, a 3900% increase over the period (Ben Cooper, Prosecco leads the sparkling wine charge, justdrinks.com, 9/13/12). There is some disagreement as to the mix of domestic consumption and foreign exports (Gambero Rosso pegs domestic consumption at 70% while Italian Wine Club (itwineclub.com) pegs it at 40% and beveragemedia.com shows it as being 60% (Roger Morris, Prosecco's bubble not bursting ..., June 16, 2011)) but there is no disagreement as to the most significant foreign markets for Prosecco: US, Canada, Japan, Russia, Baltic States, Austria, Germany, and Great Britain. Foreign markets penetration proceeded through Germany, then the UK, followed by expansion to North America, Japan, and South America (Gambero Rosso).
Cava production in 2011 was 239,556,000 bottles, 63.5% of which was exported. While domestic consumption in 2011 fell by 8.7% over 2010 ( a result of current economic conditions within the country), exports increased by 2% resulting in an overall reduction in production of 2.14%. The primary export markets for Cava are Germany, the UK, Belgium, and the US in that order. The leading Cava producers are Codorniu, Freixenet, and Segura Viudas.
For a look back at previous posts in the series, please click on the appropriate link below.
Part I -- Origins
Part II -- Regulatory histories
Part III -- Macro-Level characteristics
Part IV -- Production zones
Part IX -- Production levels and markets
©Wine -- Mise en abyme