Friday, May 21, 2010

New Wines of Greece Marketing Initiative

New Wines of Greece, a joint venture of 31 top Greek wineries, has recently formed a North American Wine Bureau (NAWB) for the express purpose of managing a campaign to increase the awareness of Greek wines among consumers, trade, and influencers.  The initiative is sponsored by the Greek National Inter-Professional Organization and funded by the European Union and the government of Greece.  NAWB will operate out of offices in New York, Montreal and Toronto.

New Wines of Greece held a series of seminars and grand tastings in Montreal (May 11), Toronto (May 13), Chicago (May 18), and New York (May 20) as a part of its 2010 road show and NAWB launch. I attended the session in New York and, in subsequent posts, will address the NAWB, the seminar, Greek wine regions, Greek grapes and wines, and tasting Greek wines.


  1. were you able to attend either showing? They were a great success-- it'd be great to meet you!

  2. Constance
    I did attend the showing in NY. I will be writing about the seminar in tomorrow's post. Would be a pleasure to make your acquaintance.