New Wines of Greece Marketing Initiative

New Wines of Greece, a joint venture of 31 top Greek wineries, has recently formed a North American Wine Bureau (NAWB) for the express purpose of managing a campaign to increase the awareness of Greek wines among consumers, trade, and influencers.  The initiative is sponsored by the Greek National Inter-Professional Organization and funded by the European Union and the government of Greece.  NAWB will operate out of offices in New York, Montreal and Toronto.


New Wines of Greece held a series of seminars and grand tastings in Montreal (May 11), Toronto (May 13), Chicago (May 18), and New York (May 20) as a part of its 2010 road show and NAWB launch. I attended the session in New York and, in subsequent posts, will address the NAWB, the seminar, Greek wine regions, Greek grapes and wines, and tasting Greek wines.